A short rickshaw ride from Har Ki Pauri · Jwalapur Bazaar, Haridwar

Soni Jewellers Gold that carries
your family's story.

A wedding kangan, your daughter's first payal, or a coin for the Ganga poojan — in the lanes of Jwalapur, our family has been the goldsmith of your happiest occasions for generations.

0Generations
of goldsmiths
0BIS Hallmarked
gold
0Families
served

THE COLLECTION · हमारा संग्रह

For every ritual,
something special

Everything is crafted or curated by our own family — no middlemen, no mystery.

Bridal Sets दुल्हन सेट

Kundan, jadau and the traditional Pahari nath — every eye at the baraat stays on the bride. Special making-charge discount when you book the full set.

Gold Bangles सोने की चूड़ियाँ

From light everyday bangles to heavy Karwa Chauth kangans — 22 karat, always hallmarked.

Jhumkas & Earrings झुमके व बालियाँ

Classic jhumkas to light office-wear tops — and extra-light studs for your daughter's first ear-piercing ceremony.

Silver Payal & More चाँदी की पायल

Ghungroo payals, bichhuas, kamarbandhs and pooja utensils — all in pure silver, priced simply by weight.

Coins & Temple Offerings सिक्के व चढ़ावा

24K coins, Lakshmi–Ganesh idols and silver chhatras for Dhanteras, griha pravesh and Ganga poojan. Temple offering orders gladly taken.

Custom & Remake आपकी डिज़ाइन

Give your grandmother's old hansli a new life, or bring a photo and we'll craft it exactly — our karigars treat every piece like their own.

OUR STORY · हमारी कहानी

The bazaar has changed,
the scales haven't.

Jwalapur's bazaar wakes to temple bells and hums late into the evening. In this very bazaar, our family began with one small shop — a pair of scales, a touchstone, and a promise of honesty.

Today the third generation sits at the counter. The methods have modernised — hallmarking, proper bills, karat-meter testing — but the principles are the old ones: weigh true, and keep your word.

"Jewellery is never just gold — it is a trust passed from mother to daughter. We are only its keepers."

— The Soni Family

The Beginning

The first shop in Jwalapur Bazaar — starting with silver work.

Second Generation

Gold jewellery and bridal sets grew; customers came from across rural Haridwar.

The Hallmark Era

Among the area's first goldsmiths to adopt BIS hallmarking.

Today

Third generation, same shop, same trust — now on WhatsApp too.

OUR PROMISE · हमारा वचन

Buying gold is an act of trust.
We never let it weigh light.

01

Hallmarked, no exceptions

Every gold piece carries the BIS hallmark and HUID. Verify it on the app in front of us if you like.

02

Weighed before your eyes

The electronic scale always faces you. Not a ratti's difference, ever.

03

Proper bill, clear maths

Rate, weight, making charges and GST — each written separately on the bill. No hidden costs.

04

Fair value for old gold

Exchange or sale — full value at that day's rate, after touchstone and machine testing.

05

A buyback promise

Bring our bill, return the piece — on written terms, no excuses.

06

Repair & polish

A broken chain, a loose clasp, a payal gone dull — small jobs often done the same day, in our own shop.

TODAY'S RATE · आज का भाव

The rate changes daily.
Our intent doesn't.

Call or WhatsApp for today's rate — we sell at the market rate, nothing padded.

Gold 24K per 10 grams

Ask on phone

Gold 22K per 10 grams

Ask on phone

Silver per kilogram

Ask on phone

WORD OF MOUTH · ग्राहकों की ज़ुबानी

Ask around Jwalapur —
you'll find one of our customers.

"We had our daughter's entire wedding set made here. Weight, rate, making charges — everything explained upfront. The baraat complimented the designs separately."

— Sharma ji, Jwalapur

"I had my mother's old bangles melted and remade into a new design. They accounted for every ratti in front of me. You rarely find such trust now."

— Neha, Kankhal

"Every Dhanteras our coin comes from here. Even in the festival rush they speak with patience and respect — none of the big-showroom airs."

VISIT US · पधारिए

The tea is on us,
the choice is yours.

Soni Jewellers
Main Bazaar, Jwalapur,
Haridwar, Uttarakhand — 249407

Coming after a Ganga snan or Har Ki Pauri darshan? Jwalapur Bazaar is barely ten minutes by rickshaw.